With more than 800 million active users, the sobriquet that Instagram has earned seems quite justified. We often post photos of what is going on in the office, but Instagram stories allows us to do this more often and on a whim. Your users can feel more connected than ever before by showing them what you’re working on and you’re more than just a business. If you have acquired a reasonable number of followers, the door is wide open for you.
Hold on a minute… What exactly does this term "social media marketing" mean?! Before we take a look at the platforms, here’s a quick explanation. Social media marketing is the process of crafting and sharing content precisely for each social platform with specific goals in mind. The goals of this type of marketing range from gaining more exposure through ‘likes’ and ‘shares’ to upping your amount of website traffic. It’s also a great way to keep the conversation active around your business, or it can be used as a way to provide quality support to your clients. When she isn’t working, you can find her traveling the world, brushing up on her culinary skills, and studying to achieve her Master’s Degree in Fashion Art Direction.
Videos are a great way to tell a story about your business or a product. Instagram has stated that multi-image ads drive a 2.5 point increase in brand recall. These ads are very effective in going a more in-depth look into your brand and keeps a user focused a little longer. Unlike single image ads where a user may just scroll by without a thought, the carousel encourages interaction in order for the user to see the full scope of your product or service. Almost twice the amount of people in the age range use Instagram than the age bracket.
The growth that Instagram has made over the last few years is an indication that this is a channel that is filled with potential and marketing opportunities for brands. At the beginning of 2018, Instagram has more than 600 million monthly active users and 400 million daily active users. Instagram released reels through which users would be able to upload 15-second clips. And since it was released very recently, it’s rife with marketing potential.
But with a few tips and tricks about creating content and engaging with your audience, you’ll be on the right path to Instagram marketing success. The great thing about a takeover is that it equally benefits both businesses. Each business gets to share content about their products and services with an audience that might not have found them otherwise. One of the most popular ways businesses can collaborate with one another on Instagram is through "takeovers". Read more about https://bloggingrepublic.com/best-use-of-instagram-for-social-media-marketing/ here. This is when you and another local business "take over" each other’s Instagram stories or feeds for a day.